If you’ve ever attended a party or event where people were drinking and you were sipping water, it’s perfectly normal that you may have felt a little out of place or atypical. Atypique [pronounced Ah-ti-peek], the french translation for atypical, finds comfort in disrupting that uncomfortable feeling by providing alcohol-free options with a flavorful twist. Atypique also offers a range of bold and delicious flavors that authentically mimic their alcoholic counterparts. Flavours include: the gin and tonic, spiced rum and coke, spritz, mojito, and the timeless amaretto sour.
RELATED: The power of habits: building a foundation for success | GP (gentspost.com)
Founded in 2020 by former Canadian footballer (CFL), Étienne Boulay, Atypique provides a fun alternative to alcoholic beverages, disrupting a space with a healthier option. Étienne himself comes with a background of success, winning 3 Grey Cups with the Montreal Alouettes (2009, 2010) and the Toronto Argonauts (2012). Success he has undoubtedly directed into the creation and delivery of these delicious drinks.
ADVERTISEMENT |
Étienne Boulay
Étienne Boulay’s personal journey and commitment to health and sobriety played a pivotal role in the creation of Atypique. Above all, as someone who understands the challenges and joys of being sober, he recognized an unmet need for high-quality alcohol free beverages that could cater to individuals like himself. “There’s a real reason why behind our brand and society is ready for more alcohol-free options,” Étienne expressed.
Quality without compromise
Atypique’s mission goes beyond simply offering alcohol-free alternatives; it encapsulates a cultural movement towards reimagining the drinking experience. They take pride in crafting cocktails that maintain the same level of flavor and complexity as their alcoholic counterparts. Above all, the brand’s commitment to quality ensures that consumers can enjoy the full cocktail experience without sacrificing taste.
After making an exciting market debut, Atypique is thrilled to announce its nationwide expansion in Canada. You can now find their products in retailers such as Loblaws, Metro, Sobeys, Amazon, and more. As they continue to grow, Étienne eagerly hints at the exciting developments on the horizon coming this fall.
ADVERTISEMENT |
Feature photo: Jay Gallant
