The Super Bowl is right around the corner and while the matchups, commercials, and party food still matter, the real cultural countdown is happening somewhere else entirely. It’s unfolding on YouTube, where millions of fans are already warming up for what could be one of the most watched halftime shows in recent memory, starring none other than global icon and superstar Bad Bunny.
See also: Toronto just landed Canada’s official Super Bowl LX party—and it’s about to be massive
The Super Bowl halftime show isn’t a break from the game.
For many viewers, It’s the main event.
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The internet decides the halftime legacy
If history tells us anything, it’s that halftime performances live far beyond the final whistle. Some of the most iconic shows continue to rack up staggering view counts years later. The joint performance by Shakira and Jennifer Lopez has surpassed 334 million views on YouTube, while Rihanna’s halftime show sits just shy of 300 million. These performances are still being watched, replayed, and shared, proving that halftime success is no longer measured by TV ratings alone. In that context, Bad Bunny’s upcoming appearance feels less like a booking and more like an inevitability. His audience already lives online, and they’re arriving prepared.
A YouTube giant steps onto the biggest stage
Bad Bunny isn’t just a chart-topping artist. He’s one of the most watched musicians on the planet. His catalogue on YouTube reads like a greatest-hits list measured in billions, not millions. DÁKITI with Jhay Cortez sits at 1.69 billion views, MÍA with Drake follows closely behind, and tracks like Callaíta, Amorfoda, and Soy Peor have all crossed the one-billion mark.
This week, Tití Me Preguntó officially joined the billion-views club, further cementing his dominance on the platform. When an artist commands that level of attention online, the Super Bowl halftime show becomes less about exposure and more about amplification.
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Why Canada is watching closely
For Canadian fans, this moment carries extra weight. Bad Bunny’s exclusive Toronto stop in 2024 sold out instantly, leaving many fans without tickets. For those who missed out, YouTube has become the front-row seat to his performances, music videos, and live moments.
That digital-first relationship with his audience is exactly why this halftime show feels primed to explode online. Canadians, like millions of fans worldwide, are already revisiting his biggest hits and revisiting past Super Bowl performances to set expectations sky-high.
More than a halftime show
The Super Bowl halftime stage has evolved into a cultural scoreboard. Performances by artists like Dr. Dre, Beyoncé, The Weeknd, and Rihanna aren’t just remembered, they’re continuously consumed. The most-watched halftime show of all time, featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, and 50 Cent, has amassed nearly 380 million views.
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Bad Bunny enters this space with something few artists have: a global, bilingual, internet-native fanbase that knows exactly how to replay, rewatch, and run numbers.
The moment before the moment
As Super Bowl Sunday approaches, fans aren’t waiting for kickoff. They’re scrolling, streaming, and revisiting the performances that defined halftime history. Bad Bunny’s show hasn’t even happened yet, but the buildup already feels like a victory lap. When the lights go down and the stage lights up, the game will pause. You can bet the internet won’t.
