Household athletic brand, PUMA, and rising Parisian house, AMI, join forces in what may be one of the greatest fashion collabs of the year thus far. A collaboration that combines tailoring AMI is known for and the innovative sportswear design PUMA has built their brand on. The brands share that the debut PUMA x AMI Collection takes inspiration from “how happiness starts with the people you surround yourself with and by a new era of achievement,” one that doesn’t conform to a specific gender, individual or appearance. Featuring none other than Romeo Beckham and Mia Regan.
See also: HUGO Takes Over Palm Springs
With minimalistic branding (although larger than the majority of what we’re use to from AMI), a mix of neutral and bold colours as well as premium materials, the collection definitely elevates sportswear. Seen across pieces of the collection, the AMI de Coeur, AMI’s signature symbol, is merged with the PUMA logo to make a co-branded graphic–something that is not commonly done as merging brand identities is usually frowned upon.
ADVERTISEMENT  |
This new collection includes some of PUMA’s classic footwear silhouettes like the Slipstream Lo, Suede Crepe and Suede Mayu. The apparel includes t-shirts, polos, jackets, hoodies, shorts, crews, pants and bras that mix and match perfectly. The collaboration also includes accessories like bucket hats, curve caps, and bags as well.
After launching in Europe, the collection will now be available on PUMA.com, at the PUMA NYC flagship and select retailers starting, Friday, May 6. At first glance, we love what we’re seeing…and it’s very reasonable priced.
Editor’s Picks from the PUMA x AMI SS22 Collection:
Here’s some of our favourites that our editor’s have in our carts and just can’t wait to get our hands on too.
ADVERTISEMENT |
PUMA x AMI Slipstream Mid Trainers
Retro vibes, clean, high-cut, which will definitely still be here to stay. They also come with laces in the sharp vibrant red that AMI is known for and very present in the collab.
ADVERTISEMENT |
PUMA x AMI Men’s Track Top
Definitely one of the most premium looking track tops we have ever seen. Looks lux, with a very approachable price tag. Love the loop zipper pull, and this vibrant “dazzling blue” colour, although also available in black.
ADVERTISEMENT |
PUMA x AMI Bucket Hat
Not surprised the collab includes a bucket hat, of which seems to have a wider brim, and obviously again in the iconic AMI vibrant red. Definitely a must have for Spring/Summer–but also comes in a nude/cream colour. Hmm, why not black too AMI x PUMA?
PUMA x AMI Wide Knitted Men’s Pants
ADVERTISEMENT |
As if we didn’t already love the thought of comfy, slick, fashionably-casual slacks, AMI x PUMA confirms just that. These also come in black. With a retro flair featuring a nice and wide leg fit.
Editor’s Note: Photos and video provided by PUMA. Editor’s Picks by our Editorial and Fashion Director, Steven Branco.
