It’s almost that time of year again: you know, the one where our Instagram feeds and weekly strolls through grocery and drug stores are flooded with Pride merch. Some of it comes from those pride washers who sneakily awake from their CSR slumbers to shove their rainbow logo onto an overly mass-produced t-shirt and onto our bodies that neither you or I will probably never wear or look at again. But here’s the thing—support for the LGBTQ+ community shouldn’t be a seasonal fling.
Just like love, Pride knows no season. While cities might flaunt their rainbows at different times, our support for the LGBTQ+ community should be unwavering. So why limit our solidarity to a single month? As a queer man myself, I sometimes forget how even small actions can make a big impact in my community. So, if you’re like me and looking for ways to celebrate Pride and all things LGBTQ+, it’s time to bust out that credit card.
Here are 11 Canadian LGBTQ+ brands & businesses to know about…
Instead of falling for those enticing pride washers, these one-of-a-kind LGBTQ+ brands are here to be adored and supported all dang year long. Think of it as a way to wear your heart—and your pride—on your sleeve, 365 days a year.
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Van Vogue Jam
Picture this: VAN VOGUE JAM, a Vancouver-based non-profit, is the beating heart of the city’s Vogue/Ballroom scene. Through pay-what-you-can and open-to-all-levels Ballroom education and Vogue classes, they’re not just teaching steps—they’re shaping a culture of inclusivity, with LGBTQIA2S+ BIPOC community at its core.
But wait, there’s more! In addition to their weekly classes, VVJ throws social events, mini balls, and their iconic annual POSH BALL, a summer extravaganza in collaboration with Vancouver Pride Society. It’s where international and local talent collide, creating magic on the runway and nurturing the scene one strut at a time.
Learn more about VAN VOGUE JAM.
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Just like love and pride know no season, neither do cookies. Cookie lovers, rejoice because Craig’s Cookies not only celebrates and supports all things LGBTQ, but they also cater to your cravings. Founded by the one and only Craig Pike, Craig’s Cookies is more than just a cookie shop—it’s a haven of LGBTQ+ sweetness. With five locations sprinkled across Toronto, including The Village, Parkdale, Leaside, Leslieville, and Yorkdale, it’s clear that love truly knows no bounds, especially when it comes to cookies.
Learn more about Craig’s Cookies
Peau de Loup
Adelle Renaud and Erin McLeod were tired of settling for men’s button-down shirts that fit better than anything designed for women. So, they took matters into their own hands and birthed Peau de Loup—a genderless clothing line challenging the norms of fashion. What started as a quest for better-fitting shirts quickly evolved into a celebration of all things non-conforming.
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From shirts to an array of gender-bending pieces, Peau de Loup embraces androgyny like a second skin. But here’s the kicker: they’re not just breaking gender barriers—they’re also breaking sustainability records. All fabrics used in their creations are upcycled from other companies, making waste nearly obsolete. So, whether you’re looking to defy fashion norms or just minimize your eco-footprint, Peau de Loup has got you covered—literally.
Learn more about Peau de Loup
Dew of the Gods
In the spotlight stands Dew Of The Gods, a creation born from the visionary mind of Ryan Dubs, a Toronto dynamo who’s seamlessly transitioned from TikTok sensation to CEO of Ultrabrand, a premier luxury and celebrity digital branding agency. With a portfolio steeped in luxury and celebrity branding triumphs, including the iconic online presence of Kylie Cosmetics, Dew Of The Gods emerges as a beacon of inclusivity in the world of skincare. Beyond its luxurious exterior lies a deeper mission—a commitment to celebrating LGBTQ+ representation and advancing social progress.
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Learn more about Dew of the Gods
SOAP
Run by two queer visionaries, SOAP carries a powerful message hidden within its name. Derived from “Operation Soap,” the infamous 1981 Toronto gay bathhouse raids that left a lasting scar on the LGBTQ+ community, SOAP boldly reclaims this history. With funky, psychedelic T-shirts, hoodies, and hats, SOAP invites you to join the movement of empowerment and resilience. Each garment is not just a piece of clothing, but a statement—a declaration of defiance and solidarity in the face of adversity.
Learn more about SOAP
Top Drawers
In the heart of Vancouver’s vibrant gay village lies Top Drawers, a treasure trove of self-expression and style. Beyond its selection of undergarments, which are, of course, top-notch, Top Drawers boasts an eclectic array of t-shirts, tanks, bottoms, accessories, and even playful sex toys. Serving as more than just a store—it’s a celebration of individuality and pride. And if you’re not in Vancouver, don’t get your boxers in a bunch— they ship across Canada and the US.
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Learn more about Top Drawers
Goodee
Based in Montreal, Goodee is where good design meets good purpose, offering sustainable housewares and lifestyle products. Founded by twins Byron and Dexter Peart—yes, the same dynamic duo behind Want Les Essentiels de la Vie—Goodee champions eco-friendly living. The Peart brothers live in the same stunning building, designed by the legendary Moshe Safdie—Dexter with his wife and two daughters, Byron with his husband. Whatever home delights you can dream of, Goodee and The Peart brothers have you covered.
Learn more about Goodee
Elbo Patties
Craving a taste of Jamaica in Vancouver? Look no further than Elbo Patties! Christopher Boreland, aka ‘Your Fav Auntie,’ crafts mouthwatering Jamaican patties in flavors like wild mushroom, jerk chicken, and vegan spicy beef. Whether you’re picking up a box for yourself or catering a special event, Elbo Patties is the spot to indulge in a little taste of queer Black joy with every savory bite.
Learn more about Elbo
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Toni Marlow
Toni Marlow isn’t just another underwear brand—it’s a bold statement of inclusivity and innovation. Founded in 2015 by the visionary Jaymin (Jalisa) Luces-Mendes, a Black queer entrepreneur, this Toronto-based company is redefining the undergarment game. From their gender-inclusive T.O.M. (time of month) period boxer briefs to Packer Boxers and Boy Shorts designed for women, trans men, and non-binary individuals, Toni Marlow has something for everyone. And just when you thought they couldn’t get any better, the brand also donates $1 from each product sold to Friends of Ruby in support of suicide of prevention and awareness.
Learn more about Toni Marlow
Pansy Ass Ceramics
Who says life can’t be a bit kinky? Certainly not the creative minds behind Pansy Ass Ceramics! These visionaries took a spin on the potter’s wheel and spun out some of the most tantalizing, one-of-a-kind ceramics imaginable. Forget dusty old teacups—these pieces are the antithesis of your grandmother’s delicate china tucked away in a stuffy cabinet.
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Learn more about Pansy Ass Ceramics
Glad Day Bookshop
Since its inception in 1970, Glad Day Bookshop has proudly held the title of the oldest surviving queer bookshop in North America. Nestled in Toronto, its storefront not only houses a cafe and events venue but also serves as a beacon of community and culture. Don’t fret if you’re not strolling through the city’s Gay Village—Glad Day’s online store ensures you can still get your hands on the latest and greatest Canadian and international queer literature, wherever you may be.
Learn more about Glad Day Bookshop
