If you thought watching Fernando Alonso couldn’t get more exciting than seeing him on the track you may want to rethink things as watching him at official events is about to get even better. BOSS has recently announced a long-term partnership with the two-time Formula 1 World Champ. You can now expect to see Alonso dressed by BOSS at all official events off the racetrack including major red-carpet moments and interviews.
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BOSS names Fernando Alonso as Brand Ambassador
BOSS has officially named Fernando Alonso as a brand ambassador. As BOSS has been the official fashion partner of the wider Aston Martin Aramco Cognizant Formula One Team since June 2022, this partnership only makes sense. Alonso will support BOSS in a spate of ongoing promotional activities, brand events, social media campaigns and more as well as wearing the brand at all official events.
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“Fernando Alonso is an icon on the racetrack and a great personality. I’m beyond excited that he’ll be one of our brand ambassadors over the coming years. Fernando neatly embodies what it means to be BOSS today: he has a strong sense of will, makes the right decisions, and inspires people all around the world. He’s a perfect fit for BOSS with his spirit and his attitude. He’s been pursuing his passion for racing since he was a child and has been celebrating success in motorsports for over 20 years now. Fernando is living proof that BOSSes aren’t born – they’re made,” says Daniel Grieder, CEO of HUGO BOSS.
“I’ve long been a fan of BOSS and I’m thrilled to take on this new role as an ambassador within the larger scope of their sponsorship of the Aston Martin F1 TM Team. I look forward to working closely with the brand and representing what it means to be a true BOSS – both on and off the racetrack,” says Fernando Alonso.
