FIFA’s Canada Celebrates brings World Cup energy coast to coast
As anticipation builds for the FIFA World Cup 2026, FIFA has unveiled Canada Celebrates, an ambitious national programme designed to bring the spirit of the tournament far beyond host cities.…
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Ferrari just upgraded its most important engine and it’s not under the hood
Formula 1 has always been obsessed with data. Every millisecond, every micro-adjustment, every variable is measured and refined. Now, Scuderia Ferrari HP is applying that same relentless precision to the…
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Molson’s newest performance enhancer isn’t found in a lab, it’s found in the stands
Performance enhancement in sport usually conjures images of elite training, nutrition plans, and marginal gains measured in fractions of a second. This winter, Molson is taking a very different —…
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Hyatt is turning Formula 1 weekends into luxury travel experiences you can actually access
World of Hyatt is officially entering the fast lane. The global hotel brand has announced that World of Hyatt will become the official hospitality partner of the Audi Revolut F1…
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Toronto just landed Canada’s official Super Bowl LX party—and it’s about to be massive
Super Bowl Sunday is getting a serious upgrade north of the border. On Sunday, February 8, 2026, the National Football League is bringing Canada’s Official Super Bowl LX Party to…
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Air Canada’s Team Canada plane takes flight, turning national pride into a flying tribute
When national pride meets aviation, the result is something meant to be seen from the ground and felt in the air. Air Canada has officially unveiled a special aircraft livery…
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LEGO unveils the FIFA World Cup 2026 official trophy set
If building block lovers and soccer fanatics ever had a lovechild — well, it might just be the new LEGO Editions FIFA World Cup Official Trophy set. This is the…
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No Lay’s, No Game”: Lay’s rallies the world for FIFA World Cup 2026 with a superstar lineup
With the FIFA World Cup 2026™ fast approaching, Lay’s — the world’s #1 potato chip brand — is launching a bold new platform designed to celebrate fandom, community, and the…
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Exclusive: ALDO x Jordan Clarkson capsule is selling out for a reason — and we spoke to the gent himself
The drop you slept on: ALDO x Jordan Clarkson is selling out fast — here’s why we spoke to the style icon behind it. There are drops that make noise,…
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Canada opens its Basketball World Cup run with a 2–0 sweep — thanks to this quiet sharpshooter
Canada couldn’t have scripted a stronger start to its road toward the FIBA Men’s Basketball World Cup 2027. Two games. Two wins. One identity made unmistakably clear. A 111–75 blowout…
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