Lay’s launches “Fan of the Match” program for the FIFA World Cup 2026
This summer, Canada will take centre stage on the global soccer scene. For the first time ever, the country will host matches as part of the FIFA World Cup 2026,…
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Coors Light and Toronto Raptors to host exclusive post-game party at Scotiabank Arena
Toronto Raptors fans will have more to celebrate than just the action on the court when the team faces the New Orleans Pelicans on Friday, March 27. Following the final…
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Brazilian icon Ronaldinho to headline historic Living Legends match at BMO Field
Toronto’s soccer scene is set for a historic moment as Brazilian football icon Ronaldinho prepares to take the pitch at BMO Field for the first time. On May 8, 2026,…
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LA28 launches hospitality program ahead of 2028 Olympic Games
If, like us, you were glued to the Milan Cortina Olympic Games and are sad to see them go, it’s not too early to turn your attention to the next…
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From Olympic dream to wild ice healing: How Elladj Baldé rebuilt himself beyond competition
For most elite athletes, the dream is simple and absolute: make the Olympics. Stand on the biggest stage. Prove you were worthy of the sacrifice. For Elladj Balde, that dream…
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Adidas just dropped bold new colourways for All-Star Weekend
All-Star Weekend just got even louder. adidas Basketball marked the moment with the launch of two bold new colourways across two of its most exciting signature silhouettes: the Harden Vol.…
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The Super Bowl ads Canadians couldn’t stop watching on YouTube
The Super Bowl has long been about more than football, but Super Bowl LX further cemented its place as a cultural event that unfolds well beyond game day. On YouTube,…
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Levi’s uses the Super Bowl to spotlight originality and cultural influence
The Super Bowl once again proved why it remains the world’s biggest collision point for sport, music, fashion, and culture. Beyond the action on the field, it’s the rare global…
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Bad Bunny’s Super Bowl halftime show is already winning online
The Super Bowl is right around the corner and while the matchups, commercials, and party food still matter, the real cultural countdown is happening somewhere else entirely. It’s unfolding on…
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Why Gillette’s partnership with a Toronto basketball charity matters more than ever for young men
In a city where basketball courts often double as classrooms for life, Gillette is leaning into a role that goes far beyond grooming. Gillette has announced the second year of…
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