The ultimate guide to experiencing the Montreal Grand Prix
The Formula 1 Grand Prix du Canada in Montreal is one of the most thrilling and glamorous events on the F1 calendar. As thousands of fans flock to the city…
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This airline signed a new deal with TFC as their official international airline partner
KLM Royal Dutch Airlines has announced a multi-year partnership with Toronto Football Club (TFC) as the team’s official international airline. The collaboration will see KLM serve as title sponsor and…
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Ferrari and HP announce new partnership, unveil new team name
Ferrari and HP Inc. recently announced a historic, multi-year partnership that will connect the tech company with one of the most storied racing franchises on the planet. The partnership will…
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Paris 2024 Olympic Games are around the corner and Team Canada’s fits were just unveiled
Lululemon has announced the launch of its first-ever summer Athlete Kit for Team Canada, in collaboration with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC). This marks lululemon’s…
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Immersive live series bridges fans to Toronto’s sports pulse
Toronto’s sports scene has been getting an electrifying boost with the launch of “Crunch Time,” a new live content series that dives deep into the heart of the city’s sports…
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Formula 1 Exhibition making Toronto the home of its North American debut
The heart-pounding excitement of Formula 1 is set to take over Toronto with the North American debut of the acclaimed Formula 1 Exhibition. Opening its doors at the Lighthouse ArtSpace…
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These 10 F1 and Supercar LEGO kits are a racing and car enthusiast’s dream
Start your engines gents and get ready to race (to hunt them down—as some can be hard to find) for a range of new LEGO Formula One (F1) kits that…
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Mercedes-AMG and NBA star Shai Gilgeous-Alexander launch “AMG Uncovered” social-first video series
“AMG Uncovered” is breaking ground in the realm of automotive content, offering an intimate and unscripted look into the lives of Mercedes-AMG enthusiasts. This social-first video series, conceptualized and shot…
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David Beckham shows off his abs in new Spring/Summer eyewear campaign
Dropping tomorrow at select retailers globally. We know what you’re thinking… But will it ever make it to Canada? The good news: yes. Harry Rosen is now one of the…
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These card holders can get early access to the 2024 F1 Las Vegas Grand Prix tickets
Las Vegas is gearing up for another exhilarating F1 race weekend as the Las Vegas Grand Prix announces ticket sales and new experiences for the FORMULA 1 HEINEKEN SILVER LAS…
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