Why Gillette’s partnership with a Toronto basketball charity matters more than ever for young men
In a city where basketball courts often double as classrooms for life, Gillette is leaning into a role that goes far beyond grooming. Gillette has announced the second year of…
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Beyond the chaos: how Canada Shore reflects a more emotionally literate generation
Beneath the partying and conflict, Canada Shore quietly reflects a shift in masculinity, vulnerability, and group dynamics that older reality TV rarely allowed.
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FIFA’s Canada Celebrates brings World Cup energy coast to coast
As anticipation builds for the FIFA World Cup 2026, FIFA has unveiled Canada Celebrates, an ambitious national programme designed to bring the spirit of the tournament far beyond host cities.…
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Ferrari just upgraded its most important engine and it’s not under the hood
Formula 1 has always been obsessed with data. Every millisecond, every micro-adjustment, every variable is measured and refined. Now, Scuderia Ferrari HP is applying that same relentless precision to the…
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Unsighted gets real on Gent’s Talk: Joy, rage, and why it’s “worth it”
On the latest episode of Gent’s Talk, season 13 episode 186 supported by BULOVA, Samir sits sown with Unsighted aka @UnsightedPoet — the viral musician and content creator known for…
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Molson’s newest performance enhancer isn’t found in a lab, it’s found in the stands
Performance enhancement in sport usually conjures images of elite training, nutrition plans, and marginal gains measured in fractions of a second. This winter, Molson is taking a very different —…
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How Las Vegas quietly became the world’s most ambitious sports city
For decades, Las Vegas was easy to define. It was the Strip, the tables, the shows, the escape. You came to indulge, disconnect, and disappear for a few days. Sports…
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Hyatt is turning Formula 1 weekends into luxury travel experiences you can actually access
World of Hyatt is officially entering the fast lane. The global hotel brand has announced that World of Hyatt will become the official hospitality partner of the Audi Revolut F1…
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Toronto just landed Canada’s official Super Bowl LX party—and it’s about to be massive
Super Bowl Sunday is getting a serious upgrade north of the border. On Sunday, February 8, 2026, the National Football League is bringing Canada’s Official Super Bowl LX Party to…
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Air Canada’s Team Canada plane takes flight, turning national pride into a flying tribute
When national pride meets aviation, the result is something meant to be seen from the ground and felt in the air. Air Canada has officially unveiled a special aircraft livery…
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