Clogs won us over and they're here to stay: Here's how they went viral

I never thought I’d be caught dead wearing them let alone writing about them, their impact, background and how it all started. Never say never! Once considered the ultimate “ugly” footwear, Clogs and Crocs are now everywhere…from the feet of fashion moguls to everyday folks. Whether it’s the stylish streets of Paris, the bustling sidewalks of New York, or the casual boardwalks of California, these shoes have made a significant footprint in the world of fashion. But why are they suddenly so popular? When did this surge in interest begin? And how did these humble, often mocked shoes become the hottest trend in town?

Let’s dive into the fun and fascinating journey of clogs and Crocs, exploring their transformation from practical footwear to the ultimate style statement. We’ll see why everyone, including your favourite celebrities, can’t get enough of them, and what this trend says about our current fashion landscape.

The celebrity endorsement: Why is everyone wearing clogs, mules and Crocs?

It seems like overnight, clogs and Crocs went from being practical but unglamorous to must-have items. A huge part of this transformation is due to celebrity endorsements. From Justin Bieber to Post Malone, celebrities have played a massive role in making these shoes cool again. But why are they so popular among the stars?

The comfort factor

Let’s face it: life is hectic, and comfort is king. Celebrities, just like us, crave comfortable footwear that can keep up with their busy schedules. Clogs and Crocs offer unbeatable comfort, thanks to their ergonomic design and cushioned soles. Whether you’re running between sets or just chilling at home, these shoes are perfect for all-day wear. Justin Bieber, often seen in Crocs, epitomizes this trend, frequently pairing them with casual streetwear.

The statement piece

Fashion is all about making a statement, and clogs and Crocs have become the ultimate conversation starters. Their bold designs and vibrant colours stand out, allowing celebs to express their unique style. When you see someone like Post Malone rocking a pair of Crocs adorned with custom Jibbitz charms, it’s hard not to take notice. Even women like Priyanka Chopra and Nicki Minaj have been spotted in Crocs, demonstrating their universal appeal.

The power of collaborations

Collaborations have played a significant role in the rise of clogs and Crocs. High-profile partnerships with brands like Balenciaga, Dior, and even KFC and McDs have brought these shoes to the forefront of fashion. These collabs have transformed the perception of clogs and Crocs, turning them into coveted items rather than just practical footwear. Notable figures like Pharrell Williams and Questlove have also contributed to this trend, showcasing their unique versions of these shoes.

When did this trend start? A brief history

The resurgence of clogs and Crocs didn’t happen overnight. It’s somewhat of a Devil Wears Prada iconic monologue-type explanation. Let’s take a quick trip down memory lane to understand how we got here, and the powers that be that made it happen.

The 70s: The birth of clogs

Much like many other trends taking reign right now (bell bottoms, floral prints and more), most date back to the beloved 70s. Clogs first gained popularity in the 70s, known for their chunky wooden soles and leather uppers. They were a staple of the bohemian style, embraced by free spirits and fashion-forward individuals. Brands like Dr. Scholl’s and Swedish Hasbeens became iconic during this era.

The 2000s: Crocs make a splash

Crocs made their debut in the early 2000s, initially designed for boating and outdoor activities. Their unique design and incredible comfort quickly gained a following, despite being dubbed “ugly.” Crocs became synonymous with practicality, but their fashion potential was still untapped.

The 2020s: A comeback story

Fast forward to the 2020s, and both clogs and Crocs have made an incredible comeback. The COVID-19 pandemic played a significant role, as people began to prioritize comfort while working from home. Social media and celebrity endorsements further propelled these shoes into the spotlight, making them a trendy choice for fashion enthusiasts.

Justin Bieber Drew Crocs House — Photo: Drew House

How did clogs and Crocs become fashionable?

Now that we know the “when” and “why,” let’s explore the “how.” How did these shoes, once mocked for their appearance, become the hottest trend in fashion?

The power of Influencers, or people of influence, if you will

Social media influencers have a massive impact on fashion trends. Platforms like Instagram and TikTok allow influencers to showcase their unique styles, often featuring clogs and Crocs in their outfits. As followers see their favourite influencers embracing these shoes, they’re inspired to do the same.

High-fashion collaborations

Collaborations with high-fashion brands have elevated clogs and Crocs to new heights. Balenciaga’s platform Crocs turned heads on the runway, while Dior’s partnership with Birkenstock brought a touch of luxury to the classic Boston clog. These collaborations have redefined what it means to wear clogs and Crocs, making them desirable items for fashion-conscious individuals.

Versatility and customization

One of the reasons clogs and Crocs have become so popular is their versatility. They can be dressed up or down, making them suitable for various occasions. Additionally, the ability to customize Crocs with Jibbitz charms adds a fun and personal touch, allowing wearers to express their individuality.

Iconic clogs and Crocs collaborations

Let’s take a closer look at some of the most iconic collaborations that have helped elevate clogs and Crocs to their current status.

Balenciaga x Crocs

Balenciaga’s collaboration with Crocs is perhaps one of the most unexpected and talked-about pairings. The luxury fashion house introduced platform Crocs, blending high fashion with the everyday comfort of Crocs. These bold and edgy designs challenged traditional notions of luxury footwear, making a significant impact on the fashion world.

Balenciaga iconic collab with Crocs yellow runway

Dior x Birkenstock

The Dior x Birkenstock collaboration brought a touch of sophistication to the classic Boston clog. This partnership combined Birkenstock’s renowned comfort with Dior’s luxury aesthetic, resulting in a collection that was both stylish and practical. The Dior x Birkenstock clogs featured premium materials and intricate detailing, making them highly sought after.

Dior x Birkenstock: First-Ever Collaboration - LUXUO

Kith x Birkenstock

The Kith x Birkenstock collaboration, led by Ronnie Fieg, has played a significant role in the resurgence of clogs. Known for being ahead of the curve with footwear trends, Fieg brought his unique vision to Birkenstock’s classic designs. The Kith x Birkenstock collabs feature modern twists on traditional styles, using premium materials and innovative designs. This partnership has introduced Birkenstock to a new generation of fashion-forward consumers, further cementing clogs as a trendy footwear choice.

Kith For Birkenstock Fall/Winter 2021. Releasing Friday. pic.twitter.com/dmHRKXq6Z4
— Ronnie Fieg (@RonnieFieg) November 10, 2021

Post Malone x Crocs

Post Malone’s partnership with Crocs has produced multiple sold-out collections. His designs often feature unique patterns and custom Jibbitz charms, reflecting his personal style and creativity. Post Malone’s Crocs have become a favourite among fans and sneaker enthusiasts, further solidifying Crocs’ place in popular culture.

Justin Bieber (Drew House) x Crocs

Justin Bieber’s Crocs collaboration embraced a playful and vibrant aesthetic. The limited-edition drops featured bright colours and whimsical designs, resonating with fans worldwide. Bieber’s partnership with Crocs showcased the brand’s ability to blend fun and fashion seamlessly.

Justin Bieber's Drew house collab with Crocs

KFC x Crocs

The KFC x Crocs collaboration took creativity to a whole new level. These Crocs were designed to look and smell like fried chicken, complete with drumstick Jibbitz. While it might seem bizarre, this quirky partnership exemplified how far Crocs was willing to push the boundaries of footwear design.

McDonald’s x Crocs…McCrocs?

Adding to the eclectic mix of collaborations that have propelled Crocs into the fashion limelight, the McDonald’s x Crocs partnership stands out as a playful and nostalgic entry. This collaboration featured designs inspired by the iconic fast-food chain, including Crocs adorned with Jibbitz charms shaped like fries, burgers, and even Ronald McDonald himself. These whimsical designs captured the hearts of both Crocs enthusiasts and McDonald’s fans, creating a buzz that blended pop culture with everyday comfort. The McDonald’s x Crocs collaboration is a perfect example of how brands are creatively merging different worlds to create fun, unexpected fashion statements that resonate with a wide audience.

Local efforts: Bryan Espiritu x Birkenstock

In Canada, the collaboration between Toronto’s Bryan Espiritu (his brand Legends League) and Birkenstock 250 also made waves. Espiritu, known for his innovative designs and cultural influence, brought a unique Canadian touch to Birkenstock’s classic silhouettes. This partnership highlights the growing trend of local designers making their mark on global fashion trends, adding yet another layer to the clog phenomenon.

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A post shared by Bryan Espiritu (@bryanespiritu)

The real winners: Birkenstock

Amongst all the collaborations and partnerships, there’s no doubt in our mind that the real winner is undoubtedly Birkenstock. They went from being your uncle’s around-the-house slippers and super unsexy… to having MULTIPLE collabs with some of the world’s most iconic brands. From Dior to even Ronnie Fieg and KITH. If that isn’t a clear win, I don’t know what is. And not only clogs but mules, sandals and everything in between. To the extent that the copycat fast fashion brands have started replicating–the ultimate compliment (and frustration, I’m sure).

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A post shared by Birkenstock1774 (@birkenstock1774)

Styling clogs, mules and Crocs: Tips for every occasion

If you’re new to the clog and Croc trend, you might be wondering how to incorporate these shoes into your wardrobe. Here are some tips to help you rock your clogs and Crocs with confidence.

Casual looks

For a laid-back, everyday look, pair your clogs or Crocs with jeans and a t-shirt. This combination is effortless and comfortable, perfect for running errands or hanging out with friends. Adding a denim jacket or a flannel shirt can elevate the outfit without sacrificing comfort.

Smart-casual ensembles

To dress up your clogs or Crocs, consider wearing them with chinos and a button-down shirt. This smart-casual look is ideal for informal gatherings or a relaxed office environment. Opt for neutral-coloured clogs or Crocs to keep the outfit polished and cohesive.

Bold and trendy

For those who want to make a statement, embrace the bold designs and colours available in modern clogs and Crocs. Pair them with monochrome outfits to let the shoes stand out or mix and match patterns for a more eclectic style. Accessories like statement socks can also add a fun twist to your look.

Embracing the clog and Croc trend

Clogs and Crocs have come a long way from their humble beginnings. Their resurgence in the fashion world is a testament to the evolving nature of style and the growing appreciation for comfort and practicality. Whether you’re a fan of the classic wooden clogs of the 70s or the modern, bold designs seen today, there’s no denying that these shoes have made a significant impact.

So, next time you see a pair of clogs or Crocs, don’t dismiss them as just another passing trend. Embrace the comfort, experiment with the style, and you might find that these shoes are more than just a fashion statement—they’re a reflection of the times.

Editor’s Picks: Some of my recent favourites—Crocs, clogs, mules and more:

Balenciaga Spring ’24 Mules

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A post shared by Balenciaga (@balenciaga)

$440, from Holt Renfrew

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Clogs finally won us over, and they’re here to stay