I‘ve always been a fan of Coach. Maybe it’s because I grew up watching my sister wear it, my mom, or kids in high school pairing vintage Coach bags with Ed Hardy and Diesel—serving peak 2000s chaos. Trends fade, then reappear like a comet, and if there’s one brand that’s perfected the art of the comeback, it’s Coach.
After seasons of proving it’s more than just nostalgia bait, Coach keeps its fashion redemption arc going strong with the Soho Sneaker—a late-‘80s, early-‘90s cross-trainer inspired by the streets of New York. First seen on the Spring 2025 runway, it’s a sleek remix of heritage and hype, complete with smooth leather, stitched detailing, and enough recycled elements to satisfy your eco-conscious flex.
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But the devil’s in the details. The outsole is a literal map of Manhattan, with the Coach logo sitting at its Hudson Yards HQ. Then there are the resin charms—tiny, playful nods to NYC icons like yellow cabs and dice, letting you personalize your pair like a sneakerhead’s take on a Tiffany charm bracelet.
With colourways ranging from optic white and black to bluebell, pink, and violet, the Soho Sneaker isn’t just about style—it’s about movement, culture, and self-expression. Or, as Coach Creative Director Stuart Vevers puts it, “deeply rooted in the spirit of New York City—dynamic and on-the-go.”
Courtesy of Coach
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Call it a comeback, call it a flex—either way, Coach just gave us another reason to take notice. And if you’re looking to cop, the Soho Sneaker is live on Coach’s site now. Consider this your cue.
