Dropping tomorrow at select retailers globally.
We know what you’re thinking… But will it ever make it to Canada? The good news: yes. Harry Rosen is now one of the larger retail stockists (online only, for now) that carry the range of Eyewear by David Beckham collections (since early March), amongst other eyewear professional retailers. So get inspired, here’s a peek at the campaign shots where the 48-year-old former soccer player (can you believe that) turned serial entrepreneur, David Beckham. Who’s seen lounging in Ibiza, hopping out of a pool, showing off his chiseled six-pack.
“…these sunglasses and optical frames are the quintessential summer accessories.“
David Beckham
And we couldn’t agree more.
Why not transport ourselves (even if in our dreams) to the sun-drenched shores of the Mediterranean with the latest Eyewear by David Beckham Spring Summer 2024 collection? Inspired by the serene ambiance of David Beckham’s personal holiday getaways (because why would he go anywhere else…other than Muskoka?)–this campaign truly captures the essence of his effortless summer chic style. And we want in.
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The campaign narrative unfolds like a cinematic masterpiece, tracing David’s arrival on a motorbike to a picturesque villa nestled amidst ochre-hued cliffs and overlooking a mesmerizing turquoise sea. Dreamy, right? Haha! Throughout the day, David indulges in the laid-back luxury of “dolce far niente,” leisurely reading the local newspaper, lounging by the pool, and basking in the radiant sunshine. Just close your eyes and just picture yourself there too. I know I am.
David Beckham shared his vision for the collection, expressing, “With this collection, I wanted to encapsulate the feeling of freedom and relaxation that accompanies a Mediterranean summer. Whether you’re drawn to timeless elegance or crave bold individuality, these sunglasses and optical frames are the quintessential summer accessories.”
A Day in the Life: Timeless Shapes
The “Timeless” facet of the collection embodies relaxed sophistication. Classic shapes are meticulously crafted from premium materials, evoking the natural beauty of the Mediterranean with warm nude hues, tortoiseshell tones, and hints of cool blue reminiscent of the southern European sky.
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Night-time Glamour: Unveiling the Style Pioneer
As twilight descends, the ambiance shifts to an elegant soirée where David effortlessly embodies the role of the confident host. This transition highlights the “Style Pioneer” aspect of the collection, showcasing bold frames with daring angles, statement details, and unexpected pops of color. Inspired by the vibrant hues of Mediterranean sunsets, the palette bursts with subtle shades of pink, violet, and orange, infusing an element of playful luxury.
A Fusion of Comfort and Style
Both expressions, “Timeless” and “Style Pioneer,” prioritize comfort and functionality. Lightweight yet durable materials ensure all-day wearability, while advanced lens technology delivers superior sun protection and optical clarity.
Eyewear by David Beckham SS24–available at Harry Rosen, across Canada
The Eyewear by David Beckham SS24 collection is now available globally at select retailers, inviting individuals to elevate their summer style with a touch of Mediterranean allure. Soon to be available at Harry Rosen across Canada (amongst the prior collection).
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Editor’s Picks: 3 of my top picks from the Eyewear by David Beckham Spring/Summer collection, that I must get my hands on!
Black an gold FTW: IYKYK, I love me a black and gold moment, so there was no way this one was going to get past me. Love the sleek silhouette, with the metallic gold details. The gradient lens (that I love) are just the cherry on top.
Structured, timeless and yet bold: It’s giving Tom Ford, with a fresh twist. Love the tortoise like coloured inside for the extra detail, and these light blue gradient lens are so on trend and perfect for those wanting sunglasses that can easily go from day to night.
Bold, yet balanced: This silhouette is giving fitted vibes. It’s not too round, not too squared, it’s just right. Absolutely love this burnt orange colour (although it may be a little more grown IRL. Either way, I’d love to give these glasses a try.
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Question is, which ones are you getting? Bet you can’t choose just one. 😉
Photo credits: Courtesy of Eyewear by David Beckham c/o Safilo Group. Shot by photographer: Matthew Brookes; stylist: Chris Brown; make-up artist: Sally O’Neill, hair-stylist: Syd Hayes.
