The multi-platinum renowned producer (DJ Khaled) just dropped gold, a 24k gold-plated toothbrush that is: meet, Aurezzi.
Following the success of four platinum albums, numerous hit singles, and many other collaborations including (but not limited to) his collaboration with Diddy on CIROC, it’s evident that DJ Khaled possesses a knack for fruitful collaborations. Upon encountering the oral care specialists behind Aurezzi, he quickly recognized their potential for greatness, and wanted a piece of it.
“We the best, so we brush with the best,”
DJ Khaled
“We the best, so we brush with the best,” says DJ Khaled. “Aurezzi is much more than a luxury oral care brand, it’s a lifestyle that seeks to empower. It’s the oral gold standard.”
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DK Khaled x Aurezzi partnership
Fast forward a couple of years and DJ Khaled has now become an investor in Aurezzi, a Swedish company renowned as the pioneer of luxury oral care. Celebrating this partnership, he collaborated with Aurezzi to launch a deluxe gold toothbrush set, complete with gold-infused toothpaste and mouthwash.
Your mouth’s about to get an upgrade
A 24-karat gold-plated upgrade.
The Aurezzi product line
At the core of the set, is a meticulously handcrafted toothbrush made in Switzerland. But not just any tooth brush… a manual toothbrush, literally dipped in 24-karat gold. Reflecting Khaled’s preference for ensuring he personally ensures thorough cleaning. Reminiscent of the brushes used during childhood, this toothbrush boasts a significant distinction from the one your dentist usually sends you home with. This one is plated in none other than 24-karat (24k) gold.
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The exquisite finish makes it a striking addition to any countertop, particularly when displayed in its complementary stand that’s included in the set. Equally lavish is the creamy golden toothpaste and glitzy mouthwash, both enriched with 24-karat gold particles. The toothpaste features hydroxyapatite, acclaimed by researchers for its superior effectiveness over fluoride in preventing tooth sensitivity and aiding in the restoration of tooth surfaces. Meanwhile, the mouthwash is specially designed to combat bacteria and promote tooth remineralization.
A little more on Aurezzi
Aurezzi’s toothbrush blends functionality with style seamlessly. Founded by Noel Abdayem, the dentist renowned for The Humble Co., known for its eco-conscious toothbrushes priced around $6 each, Aurezzi prioritizes both effectiveness and aesthetics. The brush head boasts over 5,000 soft or medium bristles, densely packed to ensure a comprehensive cleaning of your gums. While its feel on the teeth and gums resembles that of other toothbrushes, the gold plating adds a subtle weightiness not typically found in manual brushes, enhancing its tactile experience.
How to get your hands on the Aurezzi set?
The DJ Khaled X Aurezzi 24-karat gold oral care series is now ready for purchase via the brand’s website. The complete set is priced at $179 USD, but individual items are also available for separate purchase. The toothbrush is priced at $59 USD, the stand at $49 USD, the toothpaste at $39 USD, and the remarkable mouthwash at $39 USD. For those who prefer alternatives to yellow gold, the brush and stand are offered in rose gold and silver options at the same prices.
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The site reflects prices in EUR but if you scroll to the bottom of the site there’s an option to see in USD, and the products do ship to Canada. Question is, how many you getting?
