Get your elevator pitch ready for a chance at $40,000

This year, Coors Original is inviting Canadian entrepreneurs and business owners to pitch their business idea and establish their own legacy. Through the Legacy Lift grant, Canadians currently on their business journey can get the opportunity to apply for a chance to attend the Legacy Lift pitch event in Toronto on September 6. Make it here and you’ll get a shot at giving your best elevator pitch for a chance to win $40,000 in funding.

$40,000

Any entrepreneur will tell you the hardest part of getting your business off the ground is that initial round of funding. So Coors Original developed the Legacy Lift to help a passionate Canadian turn their passion project into a reality by providing significant support during the beginning of its development and growth through monetary funds and mentorship. According to research from Shopify, the $40,000 grant is the ideal amount for those getting started.

“We understand the challenges that come with turning a passion project into a business, and we want to help turn these dreams into reality,” said Leslie Malcolm, Senior Brand Director at Molson Coors Beverage Company and Coors Original Legacy Mentor. “As we developed Legacy Lift, it was important to us that we provided a form of support that could truly go the extra mile for someone just starting their journey. That is why we are not only providing $40,000 in funding but also a unique mentorship opportunity to gain insight and inspiration.”

Coors Original is looking for businesses that are founded in Canada and have the potential to make a lasting impact on their communities. Along with possessing the shared values of Coors Original, owners should demonstrate a passion for their craft and clear grit, courage, conviction, and willingness to persevere through hardships.

Contest Rules

Eligible Canadian business owners can apply for Coors Original’s Legacy Lift grant by submitting a 150-second video about their business and how they plan to build a lasting legacy at coorsoriginal.ca/legacylift by August 27 at 11:59 p.m. EDT. Five finalists will be selected to travel to Toronto on September 6 to share their elevator pitch with Legacy Mentor, Leslie Malcolm, for a chance to win the Legacy Lift grant, along with a 1:1 virtual mentorship session with David Coors himself.

*Must be legal drinking age. No purchase necessary. Mathematical skill-testing question applies. For full contest details, visit coorsoriginal.ca/legacylift.