As the vibrant pulse of Art Basel Miami Beach thrummed through the city, transforming it into a global epicenter of art and culture, HUGO made a splash with a fashion-forward statement between December 8-10, 2023. In a city already buzzing with artistic innovation and high-octane energy, HUGO’s presence added an extra layer of excitement, attracting a cosmopolitan mix of art aficionados and style mavens. With the scenic Miami Beach as the backdrop, HUGO leveraged this international cultural event to showcase its unique blend of fashion and artistry, joined by a cadre of special guests.
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Bloody Osiris
The centerpiece of HUGO’s participation was a collaborative event on December 8, alongside the ever-creative and fashion-forward celebrity stylist, Bloody Osiris. Together, they set the stage for an unforgettable night, blending the worlds of fashion, art, and lifestyle. Among the spotlights was the much-anticipated reveal of the HUGO GO-2 sneaker, a fusion of traditional design and contemporary edge, yet to hit the shelves.
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This exclusive sneaker combines classic running silhouettes with modern, deconstructed elements, characterized by striking red branding, the coordinates of HUGO’s headquarters, and a rugged, trail-ready sole. In a special collaboration with HUGO, Bloody Osiris put his unique spin on the HUGO GO-2, crafting a version that was gifted to a select group of luminaries in the entertainment and fashion worlds.
VIPs
The event unfolded at the Swan restaurant and lounge in Miami’s bustling Design District, co-owned by hospitality giants Pharrell Williams and David Grutman. This exclusive cocktail gathering welcomed 50 guests from the creative community, offering an immersive experience of culinary delights and bespoke beverages, with Bloody Osiris playing the perfect host in a custom HUGO bomber jacket.
Among the VIPs adorned in HUGO’s latest looks were Yulz Goddard, Ishod Wair, Nikolai Piombo, and others. As the night progressed, the venue transformed into a lively after-party with DJ sets from acclaimed artists, drawing in celebrities like A$ap Ferg and Trippie Red for a celebration of art, music, and style.
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This event marks the second collaboration between HUGO and Bloody Osiris, following their earlier partnership at Paris Fashion Week Men’s. It underscores HUGO’s commitment to pushing the boundaries of fashion, blending it seamlessly with the world of streetwear and sneakers.
