In a move that unites two legendary Italian brands, Peroni Nastro Azzurro 0.0% and Ferrari are embarking on a multi-year partnership. This collaboration is more than just a sponsorship; it’s a merger of Italian heritage and style that both brands embody. As part of this partnership, Peroni Nastro Azzurro 0.0% is not only entering a new chapter alongside Scuderia Ferrari but is also joining forces with the Ferrari Challenge Trofeo Pirelli series.
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Global partnership
Paolo Lanzarotti, CEO of Asahi Europe & International, expresses his enthusiasm: “We are incredibly proud to launch our new global partnership with Ferrari today. Through this partnership, we intend to elevate every moment for the fans who make this sport so special and who embody the very passion and flair so pivotal to both Peroni Nastro Azzurro 0.0% and Ferrari. Launching with our limited edition Tifosi Nastro Azzurro 0.0% bottles, we are beginning this partnership exactly as we mean to go on – a celebration of and collaboration with the fans.”
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As a tribute to this significant union, Peroni Nastro Azzurro 0.0% has unveiled the limited-edition Tifosi Nastro Azzurro 0.0%. This special product run, a love letter to the Scuderia Ferrari fans known as the Tifosi, honors their fervent support on the F1 racing grid. In recognition of the inaugural year of this partnership, 2,024 individually numbered bottles of Tifosi Nastro Azzurro 0.0% have been produced, each one a unique blend of the visual identities of Peroni and Ferrari.
Frédéric Vasseur, Team Principal at Scuderia Ferrari, notes: “Having both brands visible in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage. Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields. I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0%, which I’m sure will prove to be a great success for both parties.”
Immersive experiences
This partnership extends beyond product releases, promising an immersive experience for fans. Peroni Nastro Azzurro 0.0% will feature prominently in Scuderia Ferrari’s branding, including on their cars and driver uniforms. A special nod to the fans, a short film titled “The Brake In,” features Scuderia Ferrari drivers in a playful heist at the Birra Peroni brewery, showcasing the spirit of this partnership.
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Moreover, this partnership aligns with Asahi Europe & International’s commitment to promoting responsible drinking and meeting the growing consumer demand for alcohol-free beverages. Peroni Nastro Azzurro 0.0% is crafted to offer a stylish, alcohol-free option, allowing consumers to savor every moment responsibly.
As the two brands come together, they’ve made it clear that the goal is not only to celebrate their rich Italian heritage but also to inspire and excite fans around the globe, blending the thrill of motorsport with the elegance and craftsmanship of one of Italy’s finest beers.
