Named Dior’s newest house ambassador AND guest designer. In a groundbreaking partnership that merges the worlds of high-fashion and high-speed racing, Dior has announced, Seven-Time Formula 1 World Champion Lewis Hamilton, as their newest house ambassador for Dior Men. This collaboration goes beyond the typical ambassadorial role, with Hamilton also taking on the creative mantle as a guest designer, working closely alongside Dior’s creative director of Menswear, Kim Jones on his first collection.
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Lewis Hamilton’s appointment as a Dior ambassador is a testament to the longstanding relationship between the champion racer and Kim Jones. Their collaboration is fueled by a mutual passion for sustainability and a deep connection to Africa. Hamilton expressed his excitement about the partnership on Instagram, stating, “I am thrilled to be collaborating with @mrkimjones and the incredible team at Dior. This collection reflects our shared values and vision for the future.”
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The collection: Where fashion meets Formula 1
The collaboration will see Hamilton and Jones co-design a lifestyle capsule for Dior Men, blending the world of haute couture with elements inspired by Hamilton’s racing career and personal style. The collection promises to be a unique fusion of elegance and edge, celebrating the synergy between fashion and sport.
In an interview with Wallpaper, Hamilton shared his thoughts on the collection: “Working with Kim has been an incredible journey. We wanted to create something that speaks to our love for fashion, our commitment to sustainability, and our shared heritage. This collection is about breaking boundaries and redefining what’s possible.”
Embracing icons who redefine possibility
Kim Jones spoke highly of Hamilton’s involvement, telling Hero Magazine, “Lewis is not only a phenomenal athlete but also a true icon of our times. His influence extends beyond the track, making him the perfect ambassador for Dior Men. Our collaboration is about celebrating his legacy and our shared vision for a more sustainable and inclusive future.”
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Hamilton’s role as a guest designer highlights Dior’s commitment to innovation and embracing cultural icons who push the boundaries of their respective fields. This collaboration is set to bring a fresh perspective to Dior Men, infusing the brand with Hamilton’s unique blend of charisma, style, and environmental consciousness.
A momentous announcement
The timing of this announcement is particularly significant, coming fresh off Hamilton’s victory at the British Grand Prix. As he steps into his new role at Dior, Hamilton continues to break records and set new standards, both on and off the track. The House of Dior is poised to benefit from his unparalleled drive and vision, marking a new era of collaboration between fashion and sport.
“This partnership with Dior is a dream come true.”
Lewis Hamilton, 7x Formula 1 Champion and Dior’s newest house ambassador
In an interview with WWD, Hamilton reflected on his journey and future aspirations: “This partnership with Dior is a dream come true. Fashion has always been a passion of mine, and to be able to work with Kim and the Dior team is an honour. We are creating something truly special, and I can’t wait for everyone to see it.”
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With this dynamic partnership, Dior and Lewis Hamilton are set to redefine the landscape of men’s fashion, proving that the intersection of style and performance can indeed lead to groundbreaking innovation.
