Manmade - Quality Essentials for Men

With so many underwear brands on the market it’s hard to tell which are about hype and which are about quality. Enter Manmade, a new eco-friendly Canadian brand that produces underwear and socks designed for ‌comfort. With its focus on quality essentials that support men’s wellness and health, the brand stands for function over fashion.

Origin

The‌ ‌company was founded by Anthony Ciavirella, Philip Santagata, Robert Marzin and Roberto Rebelo, four lifelong friends from Montreal. The four were united by a common problem. Poorly made underwear that lost their shape after a few washes and caused chafing where you don’t want it to. So the gents went on a 10-month long journey which one goal in mind, quality underwear.

Yes there’s such a thing. Having quit their jobs in finance, these four entrepreneurs had no experience in apparel design. They were driven by a singular desire to create the best underwear and socks for men. It took several versions and trials before eventually, Manmade was born.

Mansack Pouch Tech

The group found a plant-derived, luxurious fabric from the Beechtree called, modal. The material is not only eco-friendly, it uses 10-20% less water during the production process. This means it is also softer and more comfortable than cotton.

Their “Mansack Pouch Technology,” ergonomically separates the jewels from your thighs, ensuring maximum comfort. The waist band is silky smooth and provides anti-itch freedom because we’ve all been there. In addition, it features 3D contouring support (no meshes, fishnets, or other restricting materials), anti-chafe design (reduces friction between your “boys” and your thighs) and increased ventilation (better airflow), all while‌ ‌feeling‌ ‌gently‌ ‌supported.

Men-First

The brand really follows through on its commitment to men’s wellness by offering The Gentlemans Club, a section on their website where the wildest questions get asked and answered that help men live a smarter healthier life. They also offer a text service called ‘The Manmade Concierge’ where you can re-order your men’s essentials by simply texting them. They will seamlessly ship what you need straight to your door. With the addition of their premium soap bar made of natural ingredients that won’t dry out your skin, and their ultra soft T-Shirt, Manmade really has us gents covered.

The four friends have a humor filled infectious approach to social media where they focus on the evolving journey creating Manmade. This brand is growing fast and setting themselves apart. They do this through their energetic email campaigns and social accounts. They are constantly showcasing their journey directly with their audience. ‌They believe that underwear is part of self-care and should feel good. These gents have dedicated themselves to supporting men and the‌ ‌community.

More recently the guys were able to snag a spot on Dragon’s Den and will appear on an episode airing on CBC September 29th, at 8 PM (Canadian Local Timezone) where they attempt to tame the famous Dragons’! Shop all Manmade products here.