Hop Valley Brewing launched Track-For-All in partnership with legendary Canadian hip-hop producer Kardinal Offishall. The innovative track offers Canadians the unique opportunity to collaborate with one of the country’s most influential music figures and share their original sounds with the world. The track even features a verse from Kardinal himself, a fierce advocate for self-expression throughout his career.
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Canada’s music sceme
“Canada’s music scene is a melting pot of influences, from Toronto’s Caribbean-infused hybrid of East and West Coast styles to Montreal’s French flair and Vancouver’s folk roots. Yet, there’s always been a U.S. influence, and industry beef that creates barriers,” says Kardinal Offishall, Record Producer and Global A&R at DefJam. “In a time when safe spaces seem to be disappearing, Hop Valley brings fresh energy, a killer beer, and a vibe where everyone is welcome! Collaboration has been at the heart of my music success, and I’m excited to open this opportunity to artists across Canada. The beat is hip-hop, but the bars? They know no bounds! I can’t wait to hear what you bring to Track-For-All!”
Canadians of legal drinking age can join Kardinal in the epic collaboration by remixing the video shared on Instagram from @kardinalo and @hopvalleycanada. The track is also available at hiphopvalley.ca. This is your chance to pick up where a hip-hop legend left off and showcase your unique sound for a shot at being featured on the final track.
“We’re always creating spaces where everyone can thrive, and Track-For-All gives Canadians a platform to share their love of music, just as they love Hop Valley’s approachable IPA,” says Steph McLarty, Senior Brand Marketing Manager, Six Pints Collective. “Our beers are innovative, colorful, and inviting—just like this collaboration. Our goal with Track-For-All is to inspire music fans to embrace what makes them unique and give them the chance to share their sound with the world.”
Submissions are open until August 29. In September, Hop Valley and Kardinal Offishall will review the entries and announce which verses will be featured on the final Track-For-All. To learn more about Hop Valley Brewing and Track-For-All, visit hopvalleybrewing.com and follow @hopvalleycanada on Instagram.