NBA superstar, James Harden, has combined his driven personality and passion for wine in his inaugural vineyard release, J-Harden. The Philadelphia 76ers 10-time NBA All-Star and third-leading three-point scorer in NBA history, recently partnered up with Accolade Wines to produce an elegant Cabernet Sauvignon. The partnership symbolizes a mutual collaboration around providing quality wine to all consumers.
Front Court Press
“My entrance into the wine game is much bigger than just having my own label,” said Harden. “I have always seen the wine industry as a closed-door environment. Through my partnership with Accolade and the release of J-HARDEN, my goal is to make a high-quality product that can be enjoyed by Canadians at a reasonable price.”
Harden’s love for fashion, art, style, and wine were all key contributing factors here. Harden added that his wine will be “smooth, full-bodied, and jammy,” later concluding that if you’re new to wine or an experienced enthusiast, “I believe you’ll love this wine as much as I do.”
ADVERTISEMENT  |
See also: Bourbon is all the rage right now. Get to know it’s unique traits!
“We share James’ passion for making the wine industry more accessible,” said Sylvie Levesque, General Manager Canada at Accolade Wines. “James brings so much positive energy and a high level of enthusiasm to this partnership that will be felt by anyone who picks up a bottle of J-HARDEN starting in December. We’re thrilled to be part of the same team.”
For some pairing inspiration, consider the J-HARDEN Cabernet Sauvignon with an assortment of meats. Chicken also pairs well with this Cabernet where the dish contains a heavier sauce.
ADVERTISEMENT |
J-HARDEN retails for only $22.95 CAD and is available for purchase online through the LCBO. J-HARDEN will also be available in select stores across Ontario and other Canadian provinces, including Saskatchewan and Manitoba.
