New Balance has officially teamed up with Los Angeles-based inner peace collective District Vision. With this collaboration, the partnership looks to shine a light on the importance of mental health. They will do so by showing the correlation between running and improved psychological and physical wellbeing.
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“We believe in a holistic approach to athleticism and the idea that, in addition to function-first and performance enhancing products, mental wellbeing is at the core of physical exercise, especially running” says Tom Daly, District Vision co-founder. The micro-courses will feature Team New Balance athletes Emily Sisson and Brenda Martinez on what they do as professional athletes to get over mental hurdles. Rapper, actor, mental health awareness advocate, and New Balance ambassador, GaTa will also be featured. Gata discusses how his recent introduction to the sport of running has shifted his approach to mental wellness.
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New Balance and District Vision hope to redefine what a collaboration between two performance and fashion crossover brands can accomplish. The tools consumers will have access to will aim to offer long-term benefits beyond the physical results of running. “This collaboration is a testament to both New Balance and District Vision’s commitment to providing consumers with the tools and knowledge they need to better themselves holistically,” notes Kevin Fitzpatrick, Global Director of Performance Marketing at New Balance.
These micro-courses will launch on District Vision’s website on March 10, 2022. Each course will be available for $10 USD, and the collection will be available exclusively at districtvision.com on March 17. The suggested retail pricing ranges from $55-$220 and globally on newbalance.com on March 24.
What Is New Balance
At New Balance headquarters in Boston, MA, their job is to aid athletes in their pursuits. Whether that means helping professional athletes set records and win medals, propelling everyday athletes to achieve a new PR, run their first 5K, or live a healthier and active lifestyle, their mission is to demonstrate responsible leadership. To build global brands that athletes are proud to wear, associates are proud to create, and communities are proud to host.
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What Is Direct Vision
Tom Daly and Max Vallot founded Direct Vision in 2016. It is based in Los Angeles and remains 100% independent. Direct Vision focuses on making tools for the “mindful athlete,” including sports eyewear, apparel and meditation courses. “Make the world of sports more mindful” is their mission through the Center for Inner Peace.
Make sure to follow @newbalancerunning and @districtvision for all of the latest updates and creative content!
Feature image credit New Balance
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