Spin Genie is pulling a rabbit out of the hat with its first-ever AR Treasure Quest. This immersive mobile scavenger hunt hides treasures within a 360° Spin Genie lamp, inviting daring adventurers to uncover hidden gems before time runs out for a chance to win a Vegas getaway for two worth a cool $5,000. Plus, if you happen to be attending this year’s Toronto Honda Indy, then you may want to peruse a certain activation.
See also: Ultimate guide to the Toronto Honda Indy 2024: Everything you need to know
AR treasure quest
This AR Treasure Quest isn’t just a game; it’s a spellbinding extension of the Spin Genie brand, showcasing an intersection of entertainment and cutting-edge technology. “The AR Treasure Quest is a first exploration of its kind for the brand and the online gambling sector at large,” said Dom Aldworth, Head of Brand Marketing for Kinetic Digital (formerly Prime Gaming). “At Spin Genie, we are committed to providing our fans outstanding entertainment and cutting-edge user experience. This AR activation brings our brand promise to life and creates a new and exciting way for people to interact with and discover Spin Genie.”
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Teaming up with Aircards, a global powerhouse in immersive storytelling, Spin Genie has concocted an AR experience using top-tier WebXR and spatial analytics. This gamified portal, connected directly to in-app rewards, offers a treasure hunt like no other. Simply scan the QR code on your mobile device, place the genie lamp in your real-world environment, and dive into the magical quest before the sand timer runs out. “AR technology has allowed us to reinvigorate the Spin Genie brand in a way we’ve never done before,” said Alan Sencich, Marketing Manager Canada, Kinetic Digital. “We’re excited to showcase the core of the brand’s identity through this creative and fun extension of Spin Genie.”
To celebrate this magical launch, Spin Genie put together an exclusive event at Hotel X Toronto on July 9, 2024. The AR Treasure Quest runs until September 6, 2024, with the grand prize winner announced on September 9, 2024.
Spin Genie x Honda Indy
Get ready to rev your engines because the 36th Annual Toronto Indy is back at Exhibition Place in 2024. The Spin Genie x Honda Indy experience offers VIP access to the motorsports festival from the best sightlines overlooking the front straightaway and Pit Lane in the exclusive Spin Genie Suite. Enjoy IndyCar Paddock passes, gourmet food and beverages, and a bonus chance to experience the Spin Genie magic at the races. Remember, you must be 19+ to participate. Play responsibly.
