When style and snack obsession collide, you get the Heinz x Herschel luggage collab — a limited-edition release that turns the world’s favourite condiment into carry-on couture. Built on Herschel’s best-selling hardshell silhouettes, the new range reimagines travel through a ketchup lens. From the rich “Heinz red” exterior to the inside lining covered in ketchup packets, it’s a trip — in more ways than one. There’s even a removable Heinz packet-shaped belt and matching luggage tag for extra flair.
See also: Unpack ’26: Your guide to smarter, more sustainable adventures in 2026
For the travellers who never forget the condiments
It’s a celebration of what Heinz calls “irrational love” — the kind that drives people to pack ketchup in jacket pockets and Ziplocs when travelling. And apparently, that’s a lot of us. According to Heinz, 1 in 4 Gen Z and millennial travellers admit to bringing their own condiments on the road. If you know, you know.
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Built to last
Made with 70 per cent recycled polycarbonate, the bags are as durable as they are playful. Lightweight yet tough, the collection features reinforced corners, a split-case design for smart packing, and just enough room to sneak in a few sauce packets (within liquid limits, of course).
Heinz Herschel Heritage Hardshell Luggage | Large Carry On – 42L
Heinz™ Herschel Heritage™ Hardshell Luggage | Medium – 67L
An iconic match made in Canada
The drop marks a bold crossover between two brands with deep roots in Canadian design and culture. Like the “It Has to Be Heinz” platform, the collab doesn’t ask for attention — it demands it. Whether you’re team carry-on or checked, it’s time to level up your luggage game.
The Heinz x Herschel collection is available now at herschel.ca. But don’t wait. These bags are bound to sell out faster than fries at a cottage BBQ.
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