Sean “Diddy” Combs and the Makers of CÎROC Ultra-Premium Vodka have announced the launch of CÎROC Vodka Spritz, the vodka brand’s first ready-to-drink cocktail.
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Creative Innovation
Combs was an integral part of the marketing and creative process of the new line. “Breaking into the RTD category is a landmark moment for the brand and we’re excited to launch a line of spirits that bring a new energy and audience segment to the growing market,” says Sean “Diddy” Combs. “With nearly 15 years leading the brand and having historic success growing the CÎROC portfolio, I’m looking forward to making CÎROC Vodka Spritz the No. 1 brand in the category.”
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Using French grapes, the varieties are gluten-free and contain no artificial sweeteners. Each four-pack is available in one of these flavours:
- Watermelon Kiwi
- Sunset Citrus
- Pineapple Passion
- Colada
“CÎROC Vodka Spritz gives you the best of both worlds: the luxurious crispness of a vodka cocktail, conveniently served up in a beautiful, ready-to-drink can,” says Edward Pilkington, Chief Marketing & Innovation Officer, Diageo North America. “We are excited to have CÎROC join the ever-growing Ready to Drink portfolio at Diageo as we continue to innovate ways to bring convenience and quality to our consumers.”
The new product offering is expected to be a permanent part of the CÎROC lineup.
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Feature image credit CÎROC
