Built and engineered by Adidas, the Fear of God Athletics lineup was recently unveiled for spring 2024 and there are quite a few standout items. The brand, established in 2013 by Jerry Lorenzo, not only continues the narrative that commenced with the inception of Athletics in 2023 but also expands upon it. The brand continues its evolution through this collection.
See also: Omega reveals groundbreaking Speedmaster Moonwatch edition
Fear of God
Since its debut, Fear of God Athletics has been in the fashion and sports industries alike. The brand’s initial foray was met with success, laying a solid foundation for future collections. Now, with the spring collection, Fear of God Athletics builds upon this success, seamlessly blending the essence of high fashion with the functionality of sportswear. This collection represents the culmination of the brand’s vision, embedding itself as the final pillar in Fear of God’s design trinity.
ADVERTISEMENT  |
This season’s collection showcases an evolution of the brand’s core aesthetics, offering fresh interpretations of its signature pieces. It reflects a deepening of the brand’s exploration into the world of athletic performance, embodying the ethos of Fear of God in every stitch and silhouette.
Crafted in collaboration with Adidas, known as “The Brand With the Three Stripes,” this collection introduces new additions to the Athletics lineup. Among these is the Athletics 86 Hi, a footwear piece designed to marry style with superior athletic performance. The collection also features an array of apparel aimed at enhancing the wearer’s movement and performance capabilities.
New to this season are muscle tanks, running base layers, and shorts, all aimed to support the athlete in motion. Furthermore, the collection sees the return of the suede fleece offerings, also presented in an array of new colours. In essence, the spring collection for the 2023 – 2024 Opening Season is a statement of the brand’s philosophy, merging the worlds of luxury fashion and high-stakes sports. It invites athletes and fashion enthusiasts alike to embrace a new era of athletic wear, where performance and style coexist.
ADVERTISEMENT  |
