When music meets muscle, and streetwear merges with sport, the results can be explosive. That’s exactly what’s happening with the new OVO x UFC collection—a powerhouse collaboration that unites Toronto-born lifestyle brand October’s Very Own (OVO) with the global combat sports giant, UFC, in an exclusive fashion drop anchored by none other than Canadian MMA legend Georges St-Pierre.
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OVO x UFC
Released on June 27, 2025, the collection is already turning heads. Designed to bridge performance gear and lifestyle fashion, it’s more than just merch—it’s a cultural statement. And with GSP, one of Canada’s most celebrated athletes, as the face of the campaign, the message is clear: toughness, resilience, and homegrown pride never go out of style.
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The collection premiered at Fanatics Fest in New York City, where fans got a first glimpse of what happens when legacy meets street. The look? Classic OVO silhouettes infused with UFC energy. Think bold graphics, vintage fight references, and high-impact athletic aesthetics.
Capsule collection
Standouts include the signature OVO Collegiate Varsity Jacket, a heavyweight melton wool and leather piece embroidered with chainstitch details that echo championship belts and legacy patches. The capsule also features vintage-inspired fleece, tees that pay homage to early UFC fight posters, and an MMA training set designed with functionality and flair in mind.
This is not just a celebration of fashion; it’s a salute to the evolution of both brands. UFC, which launched in 1993 as a raw battleground of fighting disciplines, has grown into a billion-dollar industry with a global fanbase. Meanwhile, OVO—founded by Drake, Oliver El-Khatib, and Noah “40” Shebib in 2008—has become a symbol of Canadian cultural power, known for seamlessly blending music, sport, and streetwear.
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“GSP represents what it means to be a true champion with a legacy, so working with him was a no-brainer,” says Michael Kerr, Chief Product Officer at OVO. “We’re proud of this collection because it’s all about strength, perseverance, and impact.” And GSP? He’s not just modelling the gear—he’s living it. As one of the most disciplined and respected fighters in MMA history, his story embodies the very essence of this drop: hard work, national pride, and enduring impact.
Whether you’re an MMA superfan, a fashion-forward sneakerhead, or someone who simply appreciates iconic Canadian design, this collection hits all the marks. Available online and in OVO flagship stores, it’s your chance to wear a piece of the legacy—and maybe feel a little closer to greatness while doing it.
