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Behind the scenes with Toronto’s SumArtist: Designing Canada’s ‘We The North’ basketball for the NBA’s 30 Rocks showcase

October 27, 2025
Steven Branco

When Rockefeller Plaza lights up, it’s usually for Christmas. But this October, it glowed red, black, and gold for basketball. From October 16 to 21, 2025, NBC Sports and the…

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We The North

Behind the scenes with Toronto’s SumArtist: Designing Canada’s ‘We The North’ basketball for the NBA’s 30 Rocks showcase

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