Peroni Nastro Azzurro 0.0% and Scuderia Ferrari HP have officially launched the second year of their partnership, celebrating the synergy of Italian passion, performance, and style. The 2025 campaign, “The Italian Way,” marks a full year of activations designed to engage fans and bring the energy of Ferrari racing culture to audiences worldwide. This year, the partnership welcomes the new ‘Don’ of Ferrari racing in a unique way.
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Welcome present from Charles Leclerc
To kick off the campaign, Peroni Nastro Azzurro 0.0% and Ferrari unveiled a short film, “The Welcome Present,” starring Ferrari HP drivers Charles Leclerc and Lewis Hamilton. Set in the scenic Italian countryside, the film follows an exciting delivery to Hamilton, the newest team member. With the help of Leclerc and dedicated Ferrari fans, a vintage combi van arrives with 44 cases of Peroni Nastro Azzurro 0.0%—a nod to Hamilton’s iconic racing number. Directed by Martin Werner, the film captures the warmth, camaraderie, and unmistakable style of Italian culture.
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Posta dei Tifosi
Furthering fan engagement, the partnership is launching a global search for 60 of the most passionate Ferrari fans. Supporters are encouraged to submit personalized fan mail, known as “Posta dei Tifosi,” welcoming Leclerc and Hamilton to the 2025 season. The most inspiring messages will earn an exclusive ‘Welcome Present’, featuring Ferrari merchandise and Peroni Nastro Azzurro 0.0% to enjoy race weekends in style. Winners will be revealed during the Imola race weekend on May 16-18, 2025.
The campaign extends beyond the racetrack, bringing The Italian Way experience to major cities like London, Toronto, and Milan. Through immersive events featuring music, design, and curated Italian food and drinks, Peroni Nastro Azzurro 0.0% is giving fans unprecedented access to Ferrari’s world just in time to kick of the 2025 race season.
