The Toronto Raptors and PRIME Hydration have officially entered into an exciting partnership, naming the isotonic drink as the preferred sports beverage of the Toronto Raptors. This collaboration represents PRIME Hydration’s second alliance with an NBA team, further expanding its global network of high-profile athletes and sports organizations.
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Hydration
This partnership will launch two key initiatives aimed at promoting the growth of basketball from the ground up. The PRIME Hydration All-City Skill Competition, set to take place on a local Toronto basketball court, will offer athletes from across the city a chance to display their talents in a major event. PRIME Hydration is set to be the lead sponsor for the Raptors Basketball Academy. This weeklong summer camp offers both on-court and off-court sessions that emphasize fundamental basketball skills, gameplay, life lessons, and more.
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Jordan Vader, Senior Vice President of Global Partnerships at MLSE, expressed “As we continue to create innovative avenues for fan engagement, our new partnership with PRIME Hydration and combined impact potential allows us to enrich the experience of even more fans and community members”.
In addition to these initiatives, Raptors fans can look forward to PRIME Hydration sampling events at selected games and an exclusive digital series accessible through the team’s social media platforms. PRIME Hydration’s branding will also be prominently featured in and around the Scotiabank Arena, including team benches, innovative signage inside the arena, and outdoor digital displays, ensuring visibility to fans and attendees alike.
