In today’s fashion landscape, jewelry has moved from a supporting role to the spotlight. Sure, countless brands are out there, pushing their own take on the classics—gold and silver rings, sleek herringbone chains, signature-linked bracelets. But the days of jewelry being a quiet accessory are over. It’s no longer just about adding a touch of sparkle or sophistication. Now, jewelry is the moment. It can make or break a look, solidifying its place as a defining element in the style game.
See also: The Tiffany Titan: Unveiling Pharrell Williams’ groundbreaking new Collection
Fashion icons changing the game and bring the sparkle out to play
Thanks to fashion icons like Lenny Kravitz, Lewis Hamilton, Harry Styles, Pharrell, and even movie stars like Michael B. Jordan—believe me, I could go on—men’s jewelry has entered a full-blown renaissance, and I couldn’t be more excited. We’re talking about a new era where these style trailblazers are smashing through gender norms and introducing a more fluid, boundary-pushing approach to fashion. This shift has unlocked a world of possibilities—stones, textures, pearls, and even a little sparkle are no longer off-limits. Whether your style leans toward timeless classics or bold, expressive pieces (or a mix of both), the jewelry scene in 2024 has something for every vibe. Gone are the days when men were restricted to a basic chain or standard wedding band. Now, it’s all about self-expression and pushing the limits.
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Gent’s Approved: These are the 10 Jewelry brands you need to add onto your radar…
The entire fashion landscape—and how we view gender’s role within it—has taken a bold turn, and I’d say it’s for the better. New and emerging brands are stepping up, challenging the old guard, and tossing aside the tired “watch and chain” mentality. These brands are embracing everything from maximalist designs and sleek utilitarianism to sophisticated takes that blur the lines between masculinity and femininity, all viewed through the lens of creative disruption. So, if you’re ready to level up your accessory game, here are 10 jewelry brands you need on your radar right now—some of them proudly born in Canada.
Listed in no particular order.
1. Steff Eleoff
Steff Eleoff is redefining the jewelry game with her drip-inspired designs that blend nature’s elegance with architectural edge. Based in Toronto, this self-taught designer and silversmith launched her eponymous brand just a year ago, and she’s already making waves. Eleoff’s transparent approach invites consumers into her creative world, sharing every step from initial concept to hand-crafted creation. Drawing inspiration from the beauty around her, she translates her surroundings into striking, conversation-starting pieces that blur the line between art and accessory.
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Learn more about Steff Eleoff.
2. octi
Through transformative shapes and intricate patterns, octi reimagines nature’s textures as wearable sculptures. By casting directly from the skins of fruits and vegetables or sculpting organic shapes in wax, octi captures the beauty of the natural world in precious metals. These designs reflect the repeating patterns found in both microscopic and macroscopic forms, like the texture of a gherkin mimicking a field of ant hills. Handcrafted in octi’s London studio from recycled metals, each piece is a reminder of our deep connection to the environment and the elegance of the world around us.
Learn more about octi.
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3. Ambush
Ambush stands at the crossroads of unrestrained self-expression and sleek minimalism, redefining jewelry’s role in fashion and streetwear culture. Known for turning everyday objects—like pill cases, paper clips, and padlocks—into bold, conceptual pieces, the brand’s influence stretches far beyond accessories. Through iconic collaborations with heavyweights like Nike, Ambush has cemented itself as a cultural force, blending avant-garde design with street-ready aesthetics. Each ring, bracelet, and necklace becomes more than just a piece of jewelry—it’s a statement that continues to shape the boundaries of style.
Learn more about Ambush.
4. Vitaly
Drawing inspiration from heavy chains, spikes, barbed wire, and gothic fonts, Vitaly disrupts the jewelry market with its bold, futuristic designs. Based in Toronto, this brand blends industrial edge with sustainability, crafting engineered accessories from stainless steel—the most recycled material on the planet. Each piece of Vitaly jewelry could contain remnants of machines, skyscrapers, or car parts, embedding its creations with a raw, mechanical history. By fusing gothic, Matrix-like aesthetics with an eco-conscious approach, Vitaly continuously pushes the boundaries of modern jewelry design.
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Learn more about Vitaly.
5. Tom Wood
Norwegian brand Tom Wood made its mark in 2013 with a fresh spin on the classic signet ring and has since expanded into a versatile collection of unisex jewelry. From yellow-gold-plated huggies to studded sterling silver rings and rhodium-plated chains, Tom Wood’s pieces are all about understated luxury with a timeless edge. While not exactly wallet-friendly, each piece is designed to endure. The standout? The iconic Bao Bag—it’s a personal favorite.
Learn more about Tom Wood.
6. Wolf Circus
Founded in 2010 by Fiona Morrison, Wolf Circus is a Vancouver-based demi-fine jewelry line that reflects a vision of contemporary, bold, and accessible design. Each piece is handcrafted in their Vancouver studio, blending day-to-day essentials from the Core Collection with seasonal, sculptural statements that evolve with every release. Designed for limitless self-expression, Wolf Circus creates pieces that move with you through life while growing your personal collection. The brand’s commitment to sustainability and inclusivity shines through its use of high-grade recycled materials and dedication to fostering an ethical, diverse workplace.
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Learn more about Wolf Circus.
7. Miansai
Miansai has been a game-changer in men’s jewelry for nearly 20 years, and while they’ve expanded into women’s pieces, the men’s line still steals the show. Minimalism meets statement-making design in every cuff, signet ring, and low-key beaded bracelet they drop. If clean lines and unique silhouettes are your thing, Miansai is the brand to watch—sleek, bold, and always on point.
Learn more about Miansai.
8. Poubel
Founded by social media influencer and comedic legend Gstaad Guy, Poubel revels in and roasts the absurdity of the one percent with a wink and a nod. Parlaying his signature snobby catchphrase into a line of irreverent jewelry, Poubel offers a modular collection of customizable chain-link bracelets and necklaces. Crafted from recyclable sterling silver, the pieces feature hand-painted enamel charms with a playful, emoji-like twist—you’ll instantly recognize cheeky favorites like the watermelon slice and aubergine from your messaging apps. Perfect for those seeking a luxury-like, build-your-own jewelry experience, Poubel invites you to create pieces that are as bold and unique as you are.
Learn more about Poubel.
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9. Maple
Vancouver-based Maple offers a fresh, modern twist on traditional jewelry designs, with many of its pieces featuring intricate, handcrafted engravings. Founded by Austin McMahon in 2014, the brand has been pushing the boundaries of design and brand culture in the jewelry industry ever since. Maple’s blend of craftsmanship and bold creativity has carved out a unique space for itself, making waves with designs that merge heritage and modernity.
Learn more about Maple.
10. Le Gramme
Le Gramme, the French jewelry brand founded by industrial designer Erwan Le Louër, is all about refined simplicity. Known for its minimalist aesthetic, each piece is named by its weight in grams, reflecting the brand’s obsession with precision and detail. Le Gramme’s creations draw strength from their clean, repetitive forms, offering endless possibilities for layering and self-expression. Rooted in industrial design, the brand’s process is deliberate and rational—designing through function first, with each piece emerging from a reflection on form before ever hitting the sketch pad. The result? Jewelry that speaks a language of its own.
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Learn more about Le Gramme.
