HUGO BOSS has announced a global, multi-year design collaboration with David Beckham for its BOSS brand. This landmark partnership, a first of its kind for BOSS Menswear, aims to deliver innovative and captivating designs that blend the style and aesthetic values of David Beckham and BOSS, appealing to a wide global audience.
See also: Best releases showcased at the Watches & Wonders 2024
Wear it like Beckham
In the upcoming seasons, the partnership will feature capsule and seasonal collections designed and curated by David Beckham. Leveraging his lifelong style credentials, Beckham will be involved in all stages of the concepting and design process. These collections will reflect his signature style, BOSS’s 24/7 premium lifestyle positioning, and its commitment to excellence, quality, and superior design. The focus will be on both formal and casual menswear, with the first collection launching in Spring/Summer 2025. Beckham will also appear in the brand’s global campaign in Fall/Winter this year.
ADVERTISEMENT  |
“David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership,” said Daniel Grieder, CEO of HUGO BOSS.
“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful. I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership,” said David Beckham.
