Wearable technology has quietly evolved from a fitness accessory into a daily health companion. What started with basic step counters has expanded into an ecosystem of devices designed to track sleep, workouts, recovery, and even skin health. Today, wearables sit at the intersection of wellness, data, and lifestyle—and consumer demand is accelerating.
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Intentional consumer
According to Kayne Masih, Category General Manager for Wearables, Personal Care, and Emerging Tech at Best Buy Canada, interest in health-focused wearables has surged as consumers become more intentional about their well-being. Devices like the Oura ring, Garmin and Apple Watches, and red light therapy masks are seeing strong momentum, driven by people wanting better insight into sleep, fitness performance, and skincare routines. Social media has amplified the trend, with influencers showcasing daily habits and normalizing wearable tech as part of a healthy lifestyle .
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Smartwatches remain the category’s anchor. As users move beyond basic activity tracking, demand has shifted toward more advanced devices that offer heart health metrics, recovery insights, and long-term performance trends. These watches have become a central dashboard for understanding overall wellness rather than just counting steps.
Smart rings represent another fast-growing segment. Their discreet design and brand-agnostic nature make them appealing to users who don’t want a watch on their wrist around the clock adds Masih. Many consumers prefer rings for sleep tracking, valuing comfort and uninterrupted data collection overnight. The appeal lies in passive monitoring—health insights without constant interaction.
From beauty to recovery
Beauty and recovery are also entering the wearable conversation. Red light therapy masks have exploded in popularity, fuelled by celebrity endorsements and skincare-focused content online. Promising benefits like improved skin tone and reduced signs of aging, these devices reflect a broader shift toward tech-enabled self-care at home.
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Audio wearables are evolving too. Open-ear true wireless headphones are gaining traction, particularly among runners and outdoor enthusiasts. By allowing ambient sound in, they prioritize situational awareness while maintaining comfort, making them well-suited for active lifestyles.
Perhaps the most futuristic category is AI-powered glasses, including models like the Oakley Meta Vanguard. Designed for performance-driven users, these glasses integrate cameras, immersive audio, and AI assistance, enabling everything from workout tracking to real-time translation.
As wearable technology continues to evolve, its role in everyday health routines is only becoming more central. These devices are no longer just about tracking data—they’re about helping people build awareness, consistency, and smarter habits over time. From sleep and recovery to movement, mindfulness, and self-care, wearables are empowering users to take a more personalized, proactive approach to their well-being. As the line between technology and wellness continues to blur, wearables are shaping a future where health insights are always within reach.
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Feature image by Ozan Yavuz
