A who’s who of well known and respected Canadians will be the new ambassadors for RW&CO.’s 2022 Spring campaign.
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Starting Line-Up
Being always on the rise means to continually keep learning and make sure you never stop growing.
Max Parrot, 2022 Beijing Olympic Gold Medalist
The Canadian fashion retail clothing brand has partnered with ETalk host Tyrone Edwards, Gabrielle Daleman, Michaella Shannon & the recent Beijing Olympic Gold Medalist Maxence Parrot.
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‘Always On The Rise’
Following up on RW&CO.’s fall “Rise Up” campaign, the spring’s version of “Always on the Rise” will continue the brand’s mission to inspire Canadians to rise to every occasion. “Spring is a season of beginnings and there’s no better time to lead with passion and purpose” says Michele Slepekis, VP of Marketing and E-Commerce at RW&CO. Michele goes on to say that the “newest ambassadors represent fresh perspectives and an unstoppable spirit, which perfectly mirrors RW&CO.’s core ethos”.
Black History Month + International Women’s Day
Ambassadors Tyrone Edwards and Michaella Shannon will also be a part of the RWConversations video series. The series will give the two the opportunity to lend their voices in reflecting on their experiences for Black History Month and International Women’s Day. “We’re heading in the right direction” notes Tyrone. “We’re heading to equity, we’re heading to equality, but first comes an accountability and an awareness”. The videos will be showcased online and in-store throughout February and March.
The Spring 2022 collection launched on February 7th, 2022 in RW&CO. stores across Canada and online at rw-co.com.
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Feature image credit RW&CO.
