Winter is rolling in, and you know what that means—time to amp up your style game, yet while trying to stay warm. Luckily there’s a new style narrative taking centre stage (that also gives back)—the groundbreaking collaboration between Canada Goose and Giants of Africa. This partnership is more than just a fusion of high-end winter wear and a basketball-centric foundation; it’s a celebration of 20-years of impact and empowerment. Get ready to score big on both fashion and philanthropy as we delve into the Canada Goose x Giants of Africa capsule collection, a testament to warmth, style, and making a difference.
Bringing the ‘heat’ this winter
Canada Goose, known for its top-notch cold-weather gear, has teamed up with Giants of Africa, an organization that uses basketball as a tool to empower and educate youth in Africa. It’s not just about staying warm; it’s about commemorating two decades of impact, one jacket at a time.
20-years of fusion: Fashion and philanthropy
Picture this: a winter jacket that not only keeps you toasty but also commemorates the 20-year legacy of Giants of Africa. The Canada Goose x Giants of Africa collaboration is more than just a fashion statement; it’s a partnership with a purpose. For every jacket sold, a portion of the proceeds goes directly to supporting initiatives that promote education and basketball development for young people in Africa.
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The MVP behind the mission: Masai Ujiri
At the heart of Giants of Africa is Masai Ujiri, co-founder, and the vice-chairman and president of the Toronto Raptors. This collaboration is not just about fashion; it’s about celebrating the visionary leadership of Masai Ujiri, whose commitment to empowering African youth has left an indelible mark for the past 20 years.
The 1st collection: Limited-edition legacy
The first of two collections includes a show-stopping limited-edition piece—the reimagined Giants of Africa Crofton vest. As Penny Brook, Canada Goose’s Chief Marketing Officer, puts it, this vest stitches “20 years of Giants of Africa’s incredible work into the Canada Goose promise of Canadian Warmth.” It’s not just a vest; it’s a legacy piece that tells a story of impact, warmth, and a shared commitment to making a difference.
Exclusive drop: December 4th at Canada Goose’s CF Toronto Eaton Centre location
Mark your calendars! The Fall/Winter 2023 Canada Goose x Giants of Africa capsule collection is set to drop on December 4th. But here’s the catch: it’s exclusively available at the Canada Goose CF Toronto Eaton Centre store (third floor). So, make sure to plan your trip down and swing by and grab these winter essentials while they last.
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100% of the proceeds goes to Giants of Africa
Here’s the best part—100% of the proceeds from this collection will be donated to Giants of Africa. Your winter style isn’t just making a statement; it’s making a difference. So, gear up, make a trip to the Toronto Eaton Centre, and join the movement.
So, there you have it—your guide to staying warm, looking cool, and making a difference with the Canada Goose x Giants of Africa collaboration. Winter just got a whole lot more exciting, and your wardrobe is about to level up. Embrace the cold with style, purpose, and a jacket that’s as unique as you are, all while supporting the incredible work of Giants of Africa.
