The National Hockey League (NHL) and adidas have made a fashion statement by introducing the jerseys for the 2024 NHL All-Star Game. This year’s game, set to be held at Scotiabank Arena in Toronto, will showcase the world’s 44 best players donning jerseys crafted in collaboration with drew house, the fashion label co-founded by global music icon Justin Bieber.
See also: Thrill of victory: NHL All-Star Skills Competition 2024 promises $1M prize
2024 NHL All-Star jersey
The 2024 NHL All-Star jersey collection stands out with four distinct versions, each representing an All-Star team in vivid colours of blue, red, yellow, and white. This unique collection merges the realms of sports and streetwear, honouring each NHL team’s heritage through team shoulder patches.
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One of the most striking features of these jerseys is the NHL Shield, reimagined in bubble letters and expanded to a remarkable 22 inches. This design choice makes the crest one of the largest ever featured on an NHL jersey, extending across the sweater’s full width.
Brian Jennings, NHL Chief Brand Officer and Senior Executive Vice President, shared his enthusiasm for the collaboration: “After the tremendous success of our first NHL, adidas and drew house collaboration for the Maple Leafs’ Next Gen jerseys, we have looked forward to another opportunity to bring a bold, fashion-forward look to NHL jerseys. The All-Star Weekend in Toronto is the perfect setting for a fresh perspective on the All-Star jersey. The vibrant colors in this year’s All-Star collection are both youthful and classic and offer the perfect complement to the young NHL talent set to meet in Toronto for this year’s NHL All-Star Weekend.”
Nic Corbett, Director of Sports Marketing and Hockey at adidas, emphasized the impact of this collaboration: “Since our inaugural year of collaboration with the NHL, adidas has not only elevated but redefined the benchmarks for performance, sustainability, storytelling, and design inherent in the iconic NHL All-Star jersey. This season, our partnership with the NHL and drew house presents a distinctive opportunity to transcend conventional uniform design, seamlessly merging the realms of sport and youth culture. The added layer of enthusiasm stems from the fact that this extraordinary event unfolds in a hockey-obsessed market, amplifying the excitement to unprecedented heights.”
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Pick your colours
These uniquely designed NHL All-Star jerseys are available for purchase at adidas.com, adidas.ca, NHLShop.com, NHLShop.ca, Fanatics’ network of online stores, and at the NHL Shop NYC at Manhattan West.
The excitement doesn’t end with the jerseys. Toronto, home to the Maple Leafs, is set to host the thrilling 2024 NHL® All-Star Weekend from Feb. 1-3. The weekend’s festivities include NHL All-Star Thursday featuring the Tim Hortons NHL All-Star Player Draft, the NHL Alumni Man of the Year award honoring the 1967 Toronto Maple Leafs, and the Canadian Tire PWHL 3-on-3 Showcase. Followed by the NHL All-Star Skills™ presented by DraftKings Sportsbook on Friday, and culminating with the Honda (U.S.) / Rogers (Canada) NHL® All-Star Game on Saturday.
In addition, the Metro Toronto Convention Centre South Building will host the 2024 Hyundai NHL Fan Fair™, the official fan festival of the NHL® All-Star Weekend. This four-day event promises to be a haven for hockey enthusiasts, with tickets available at NHL.com/FanFair.
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Feature image by Tyrell Hampton
