When the Super Bowl rolls around, it’s not just the clash of titans on the field that gets the crowd roaring—it’s also the ad-break gladiators vying for the throne of commercial supremacy. Last night’s spectacle was a marketing masterclass, with brands throwing down in the arena of creativity to capture our imaginations (and wallets) in mere seconds. Here’s a look at the top ads that scored big, leaving us laughing, crying, and, in some cases, utterly bewildered—in the best way possible.
See also: There’s a “Chill Train” coming to these Canadian cities just in time for the Super Bowl LVIII
With lots to choose from, we got you covered…
With so many to choose from, we’ve brought in reinforcements to figure out which ads stood out the most for their creativity and ability to make us drop the wings and nachos while we stared at the screen for 30 seconds.
ADVERTISEMENT |
The Chill Train
The legendary Chill Train that went on a national tour serving up prizes and a chance to go to the big game in 2025, not sure how you beat a chance at that.
Talkin Like Walken
We love it when a commercial plays on reality…you know (said in Christopher Walken accent).
Mullets
Everyone got a mullet, even the turtle. But seeing Steve Austin sporting one was gold. Well done Kawasaki.
The DunKings
Anytime you get Ben Affleck and Matt Damon together, you know you’re getting something good.
ADVERTISEMENT |
Like a good neighbaaa
There’s something nostalgic about seeing Arnold Schwarzenegger and Danny DeVito together.
Don’t forget…
A mini Friends reunion! That’s it…that’s the thought.
Deadpool & Wolverine
Not a commercial but like come on…Deadpool and Wolverine’s first trailer, the most anticipated film of the summer anyone?
Cera…Ve
Is Michael Cera the perfect ambassador for CeraVe? Has to be the best play on words commercial.
Don’t lick the bling
Who wouldn’t want an M&M inspired Super Bowl ring? Plus the peanut butter flavour is a win in our books.
ADVERTISEMENT |
Super Bowl File
Who wouldn’t want a chance at $1M? The TurboTax Super Bowl File sweepstakes is underway until February 15, 2024.
Imagine…
Imagine a world where the twist of an OREO can change everything. Literally…
Javier in Frame
It doesn’t get more heartwarming than this. Well done Google.
ADVERTISEMENT |
Which ones did we miss? Reach out on socials and let us know what your favourite Super Bowl commercial was. At the end of the day, we love creativity, playfulness and anything that pulls on our heartstrings.
