In a move that’s both cheeky and chill, Coors Light is dusting off its iconic beer train, not just to make a splash on the Canadian Big Game commercial scene but to embark on a frosty coast-to-coast caper. Yes, you heard that right. The legendary Chill Train is going on a national tour, delivering a cold blast of relaxation right in time for the Big Game on February 11, 2024. Get ready to catch this icy spectacle on CTV and TSN during the game’s first dynamite half.
Not just any train ride
It’s a high-velocity journey from the Rockies to your doorstep, bringing with it a cargo that transforms every touchpoint into a scene straight out of a winter wonderland. At a breathtaking speed of 1,500 km/h, the Chill Train zips through the country’s diverse landscapes – from the towering mountains and sprawling prairies to the heart of suburban life, leaving a trail of frost in its wake. Its mission? To crash the ultimate watch party in a blaze of icy glory, all to the rhythm of “Love Train” by The O’Jays, because nothing says chill like a classic tune.
Coast to coast
Leslie Malcolm, Vice President Marketing at Molson Coors Beverage Company, talks about the Chill Train’s national tour: “With the Big Game drawing in record numbers of Canadian viewers each year, it’s the perfect stage to showcase the Coors Light Chill Train’s journey across our great nation”. Malcolm adds, “It’s our way of sharing a bit of chill with everyone, ensuring that regardless of the game’s intensity, there’s always a moment to cool down”.
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The Chill Train’s route through Vancouver, Calgary, and Toronto is more than a spectacle; it’s a treasure hunt for Canadians of legal drinking age. With prizes like Game Day Bundles complete with a giant TV and a hefty gift card, Coors Light mini fridges, and exclusive Chill Train merchandise, it’s a coast-to-coast celebration of the Big Game spirit.
And for those not on the train’s direct path, the excitement still beckons. Canadians over 21 can enter to win the grand prize of a trip to the 2025 Big Game event. For more details and your chance to win, visit coorslight.ca/thechilltrain.
