King James and the LeBron James Family Foundation has announced a multi-year partnership with Crypto.com. The cryptocurrency platform will “support transformational non-profit organization with Web3 educational and job training resources”.
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The partnership will support families connected to the I PROMISE program through access to resources in the world of Web3. “Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind”, says LeBron James.
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Crypto.com and I are aligned on the need to educate and support my community with the information and tools they need for inclusion.
LeBron James
“LeBron James and his foundation have been pioneers in truly transforming the lives of those in his community through education and our partnership is based on a true alignment of values,” said Kris Marszalek, Co-Founder and CEO of Crypto.com. “We couldn’t be more proud to join LJFF in providing opportunities to increase educational and workforce development while delivering the tools and access that will empower the next generation to build a better and more inclusive future.”
This is not Crypto.com’s first foray into major partnerships. The company bought the naming rights to the previously named Staples Center in LA for a whopping $700Million. To add to their impressive portfolio, Crypto.com is a main sponsor of the UFC and Formula 1 racing.
About Crypto.com
Founded in 2016, Crypto.com serves over 10 million customers with the world’s fastest growing cryptocurrency and financial services platform. Crypto.com is built on a foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, and independently assessed at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks, as well as Service Organization Control (SOC) 2 compliance.
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With over 3,000 people in offices across the Americas, Europe and Asia, Crypto.com is accelerating the world’s transition to cryptocurrency. Find out more: https://crypto.com
About the LeBron James Family Foundation
With a commitment to redefining community and building stronger families, The LeBron James Family Foundation invests its time, resources and passion into creating generational change for kids and families through a focus on education and co-curricular educational initiatives. With its foundational I PROMISE Program, LJFF serves more than 1,600 students and their entire families by providing them with the fundamental resources, wraparound supports and family programming they need for success in school and beyond.
In 2018, the Foundation built all of its family-first programming and academic interventions into the groundbreaking I PROMISE School that has created a new model for urban, public education. The Foundation has layered in additional resources including higher education and family supports at the I PROMISE Institute, transitional housing at the I PROMISE Village, long-term affordable housing at the upcoming I PROMISE Housing, job training and financial health programming at House Three Thirty, and several hands-on supports in between. These life-changing resources, combined with the Foundation’s “We Are Family” philosophy, are re-defining what a family and community looks like.
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