According to this survey, Canadians want more time with dad

A new survey has uncovered an emotional truth about the relationship many Canadians have with their fathers and father figures: while people want to spend more time together, the realities of modern life often stand in the way. The findings stem from the Budweiser Friendship Survey, conducted by Ipsos in 2026. The research was inspired by a striking insight from the United States that suggests by the age of 18, people have already spent 90 per cent of the time they will ever spend with their parents. Curious whether Canadians felt similarly about their dads and father figures, Budweiser Canada took a closer look.

The shocking results

The results revealed that 69 per cent of Canadians agree that by the time they turn 19, they have already spent 90 per cent of the total time they will ever spend with their dad or father figure. The statistic serves as a powerful reminder of how quickly those opportunities for connection can diminish as adulthood takes hold.

Despite this reality, the desire to strengthen those relationships remains strong. According to the survey, 79 per cent of Canadians wish they could spend more time with their dad or father figure. Meanwhile, 65 per cent admit they think about spending more time together than they actually do, a figure that rises to 70 per cent among men.

The survey also highlights the challenges preventing those moments from happening. More than seven in ten Canadians (71 per cent) say it is harder to spend quality time with their dad or father figure now than when they were younger. Busy schedules were cited as the biggest obstacle by 40 per cent of respondents, followed by physical distance at 36 per cent and work obligations at 30 per cent.

When Canadians do find time to connect, shared experiences often provide the easiest opportunity. Nearly half of respondents (47 per cent) say watching sports together or attending a live sporting event is the simplest way to spend quality time with their dad or father figure. Another 44 per cent say occasions such as Father’s Day make it easier to come together.

Let’s play ball

To bring the survey’s findings to life, Budweiser partnered with real Toronto Blue Jays fans and their fathers for a memorable experience. Participants were invited to reconnect over their first Bud, step onto the field to play catch together, and share quality time in a setting built around cherished memories and meaningful conversation. The type of experience any kid grows up dreaming about doing with their dad.

The initiative serves as a timely reminder that while time may be limited, the moments we choose to share can leave a lasting impact.